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Web Site Analysis
Monitor movement for directional changes
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Why Analyse Your Web Site’s Traffic?
There are many reasons why you might want to
analyse your Web site’s traffic. At the lowest level, you want to determine if anyone
is coming in to your Web Site in order to justify the site’s existence. You also want
to know which demographic groups are visiting your site.
Once you have determined
that people are indeed visiting your web site, the next step is to identify which
pages they are viewing. When you know what content is popular and what content is
ignored, you can tailor your content to satisfy your customers.
A more detailed
analysis of your Web site will assist you in increasing the traffic to your Web site and to optimize navigation patterns. For example, by determining which sites are referring visitors to your site,
you can determine which online marketing activities are most successful at driving
traffic to your site. Conversely,
by combining your Web site traffic data with other data
sources, such as your customer databases, you can determine which ad campaigns,
for example, generated the most revenue versus just the most visitors. This allows
you to calculate the
return on investment (ROI)
of specific online marketing campaigns
as well as get detailed information about your online customers and prospects.
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